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Werbeplanung SUMMIT 2017 | Brand Strategy in a digital age [4. Juli 2017, Orangerie Schönbrunn, Wien, 14:00 Uhr] – 2023.comrecon.com

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Werbeplanung SUMMIT 2017 | Brand Strategy in a digital age [4. Juli 2017, Orangerie Schönbrunn, Wien, 14:00 Uhr]

Charlotte Hager diskutiert zum Thema “Brand Strategy in a digital age” mit Heimo Hammer (Kraftwerk) & Konstantin Jakabb (Virtue). Digitalisierung hat die Rahmenbedingungen der strategischen Markenführung grundlegend verändert. Wie müssen sich Marken heutzutage inszenieren, um einen „Share of Time“ in der Wahrnehmung und im Leben ihrer Kunden zu ergattern und zu sichern? Wie schaffen sie es, im digitalen Alltag von Konsumenten einen relevanten Platz einzunehmen und auch glaubwürdig deren Bedürfnisse und Lebensstil zu bedienen?
Zu den Besucherinfos geht’s hier

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