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“Leading beyond: Symphony of transformative thinking and discovery” lautet der Titel der internationalen Konferenz der Qualitativen Marktforschung, die heuer erstmalig in Wien stattfindet. Speaker aus aller Welt zeigen Methoden, Trends und Entwicklungen der Qualitativen Marktfoschung auf. Charlotte Hager wird am dritten Konferenztag um 10:10 Uhr im Slot “Taking Old Paradigms into the Future” vortragen. Titel: “Semiotics and the Optimization of Advertising Messages”.
Lesen Sie hier den Nachbericht zur QRCA Konferenz.